NOPR Collection:http://nopr.niscpr.res.in/handle/123456789/620392026-10-20T02:03:35Z2026-10-20T02:03:35ZIndia Science OTT and Vigyan Prasar Radio: A Stride to Promote Sustainable DevelopmentDEKA, JUNALIhttp://nopr.niscpr.res.in/handle/123456789/620422023-06-16T11:40:16Z2023-06-01T00:00:00ZTitle: India Science OTT and Vigyan Prasar Radio: A Stride to Promote Sustainable Development
Authors: DEKA, JUNALI
Abstract: Over-The-Top (OTT) platforms for entertainment are immensely
popular in contemporary times. The Department of Science and
Technology (DST), Government of India, in collaboration with
Vigyan Prasar, in a much notable and visionary initiative,
launched the India Science OTT channel for promoting and
popularising scientific knowledge and awareness in 2019. It aims
to communicate the traditional and latest developments of science
and technology among the masses and, consequently, inculcate
the spirit of a scientific mindset. Another exemplary and
praiseworthy step is the introduction of an online radio channel
named ‘Vigyan Prasar Radio’ in the India Science OTT platform.
This radio channel exclusively propagates the idea and need for
sustainable development for effective management of natural
resources and improved quality of living standards. The
increasing rates of the global population, industrialisation,
urbanisation and consumption have increased the odds of
imbalance in society and nature. The present article carried out a
qualitative content analysis of the Vigyan Prasar Radio
programmes that address the concerns and opportunities for
sustainable development in the Indian context.
Page(s): 54-662023-06-01T00:00:00ZPublic Perception of Folk Media and its Importance in the Dissemination of ScienceANWAR, MD KHALIDLAKSHMI, SUKURU PREETIBARMAN, PARAMANANDAhttp://nopr.niscpr.res.in/handle/123456789/620412023-06-16T11:38:36Z2023-06-01T00:00:00ZTitle: Public Perception of Folk Media and its Importance in the Dissemination of Science
Authors: ANWAR, MD KHALID; LAKSHMI, SUKURU PREETI; BARMAN, PARAMANANDA
Abstract: Science communication aims to connect the general public with
scientific research by enhancing their awareness, interest and
understanding of science. Folk media can play a significant role in
low-resource settings that require more cost-effective measures
to communicate effectively. The major objectives of this
preliminary study were to study and document the role
of folk media in the dissemination of science and to understand
the public perception of the role of folk media in science
communication based on an online survey. Data for this study was
collected from literature survey of published research papers and
other relevant documents including grey literature and online
news articles, and an online survey that assessed people’s
opinions on using folk media for science communication was
conducted. The questions for the survey were based on the
importance of folk media for science communication and types of
folk media. The findings from the preliminary review of literature,
news articles and public survey in this study indicated that folk
media can be effectively used for science communication among
the rural and deprived sections of society but it can also be useful
in a modern context and to enhance engagement with science in
urban areas. The survey participants agreed that folk media is
important for science communicators and to counteract
misinformation and superstition
Page(s): 67-772023-06-01T00:00:00Z“Communication ‘Noise’ at Sender and Receiver’s End: Students Approach towards Schemes to Popularise Science in Delhi Schools”VARGHESE, MANOJKUMAR, PAMPOSHhttp://nopr.niscpr.res.in/handle/123456789/620402023-06-16T11:36:46Z2023-06-01T00:00:00ZTitle: “Communication ‘Noise’ at Sender and Receiver’s End: Students Approach towards Schemes to Popularise Science in Delhi Schools”
Authors: VARGHESE, MANOJ; KUMAR, PAMPOSH
Abstract: Science Education, Science Communication and Science Schemes
for Science Popularisation cannot work in silos. They are
interconnected like a spider web and demand better coordination
to procure the desired results. In the recent past, several schemes
like Knowledge and Awareness Mapping Platform (KAMP),
Innovation in Science Pursuit for Inspired Research (INSPIRE),
National Talent Search Scheme (NNTSE) among several others
were launched by the science propagators to develop the scientific
mindset in society through the senior school students. The
study intends to explore the impact of several such schemes
which have been launched to achieve this desired goal.
A sincere effort has been made to identify those missing links and
recommend suggestive changes. In the process, data from around
676 students in Delhi were collected to know their views on such
schemes. The data collected were analyzed and accordingly
interpreted. Prima facie, the study reveals the fact that science
education is limited to rot learning and pass exams and not to
internalise theoretical knowledge for practical usage. The young
students in their tender age are receptive to the learnings imparted
and are suited to be the right captive audience to take forward
the message of science popularisation. Although a large sum ofmoney has been invested in institutions and programmes to
promote science, there is still considerable scope to position and
popularise science at the school level. The New Education Policy
(NEP) and the New Science and Technology Innovation Policy
(STIP) give an impetus for an effective intervention. Imparting
Science Education to the students with an effective Students
Behaviour Change Science Communication (SBCSC), linked to a
Scientific Utility, will help in developing the desired Scientific
Temper in society.
Page(s): 78-932023-06-01T00:00:00Z