http://nopr.niscpr.res.in/handle/123456789/61572 Tue, 20 Oct 2026 01:01:06 GMT 2026-10-20T01:01:06Z http://nopr.niscpr.res.in/handle/123456789/64100 Title: Science and Technology-based Video Content Regulation on OTT Platforms Authors: TRIPATHI, KAPIL KUMAR; KUMAR, PAMPOSH; MAHESH, G Abstract: India is a diverse country with different religions, castes, cultures, languages, levels of knowledge, and economic conditions, and it is highly dependent on the media for getting first-hand information. Earlier, it was newspapers and television; now, with the advancements in mobile and internet technologies, the smart phone has become a first-hand source for content dissemination. With the evolution of newer technology and processes that are leveraged by the media ecosystem, the government is liberal enough to help it breathe and grow in an open playground. Once it achieves a considerable level of traction and reach starts impacting social practices and influences socio-political realities, the government acts as a guardian and brings in new regulations, laws, and policies, which help balance freedom of speech, citizens' rights to privacy, etc., so that everyone can get true, unbiased information on any issues and subjects; in a very decent manner without harming the sentiments of others. The content regulation journey in India from the Indian Cinematograph Act 1918 for films to the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Amendment Rules, 2023 and proposed Digital India Act 2023, for all online content, including Over-the-Top (OTT) platforms, has been very interesting. The paper highlights the need to impart selfregulation in science communication strategies in the changing media land scape. It also suggests self-regulatory guidelines for both — those who produce science and technology-based video content and run OTT platforms, within the scope of the new regulations to issues like- fake, misinformation, myths and superstitions, rumours, grievance, copyright, content sharing, credits, particularly in dissemination Science and Technology related content in India. Page(s): 168-192 Sun, 01 Oct 2023 00:00:00 GMT http://nopr.niscpr.res.in/handle/123456789/64100 2023-10-01T00:00:00Z http://nopr.niscpr.res.in/handle/123456789/64099 Title: The Effectiveness of a Program to Improve Environmental Hygiene among Selected Households Authors: VIDHYA, J; MANIMOZHI, K Abstract: Ensuring personal hygiene and sanitation facilities are crucial priorities for both rural and urban populations, yet improvements are needed to foster the growth of each family. Achieving this goal necessitates the active involvement of women in rural communities. However, there exists a gap in assessing hygienic literacy, practices, and the efficacy of implementing hygienic environments in rural areas. This study aimed to evaluate the awareness, attitude, and practices concerning environmental hygiene to advance public health and protection. Through the interview cum observation method, 500 families in selected rural areas were assessed to gauge the effectiveness of environmental hygiene. A five-day intensive environmental hygiene program was conducted with selected participants. Various parameters, including demographic profiles and the relationship between hygienic knowledge, attitudes, and practices before and after the education program, were evaluated. The study revealed deficiencies in environmental sanitary practices among rural populations. Furthermore, awareness emerged as the most influential factor, exhibiting a significant and positive correlation with environmental hygiene. Thus, there is an urgent need for awareness programs and educational services to promote proper sanitation practices and foster a hygienic environment in rural areas. Page(s): 193-208 Sun, 01 Oct 2023 00:00:00 GMT http://nopr.niscpr.res.in/handle/123456789/64099 2023-10-01T00:00:00Z http://nopr.niscpr.res.in/handle/123456789/63128 Title: Science Literacy among Secondary & Post-Secondary Students: A Study of Hyderabad-based Schools Authors: SATISH, NG; AKUNDI, ANAND Abstract: This research explores the extent of science literacy among the students of secondary and post-secondary levels through a set of questions standardised and validated for the purpose. The study also considers the possible difference in science literacy levels on some of the basic demographic variables and the scheme of syllabus followed by the school. This research is based on primary data collected from a sample of 823 students studying 10th-11th standards from select schools in Hyderabad. The analysis of the survey data indicates the following:  On the whole, science literacy is low among the respondents. This, despite high cognitive level questions not being used in the test;  Analysis of data on demographic variables shows that boys tend to be significantly better at science literacy scores;  Also, age has a significant impact on science literacy (those who are 15 years old fare better);  Students attending private schools show a significantly better science literacy score. This is probably due to over-emphasis on grades in private schools;  Students of those schools following the ICSE, and CBSE syllabi as opposed to the Telangana State syllabus for studies score significantly better on science literacy;  Learning deficits during the COVID years may have affected science literacy performance among the respondent group. Page(s): 98-123 Fri, 01 Dec 2023 00:00:00 GMT http://nopr.niscpr.res.in/handle/123456789/63128 2023-12-01T00:00:00Z http://nopr.niscpr.res.in/handle/123456789/63127 Title: Expanding the digital reach of Indian Science Museums in Social Media Space through crowd sourcing: Role of Popular Vloggers Authors: GHOSH, SHATADAL; BAGCHI, MANASH; DASGUPTA, NATARAJ; KUMAR, ANURAG Abstract: Young museum visitors belong to a generation eager to experience cultural artifacts and museum exhibits through a new lens, one where the experience is enhanced, filtered and shared through personal online social networks. Here, we have scrutinised the case of the social-media impact of the National Council of Science Museums (NCSM), India, and the single largest governmental science museum network in the world. We found that the social media footprint of the Council is very moderate. In our study, we also found that despite our nationwide network and following certain standard rituals of social media broadcasts, our engagement is moderate to poor. We examined the possibility of taking the influencers and vloggers on board to enhance our digital engagement and found it to be a propitious prospect to explore. Through an evidence-based study, the possibility of crowd sourcing is explored so that the digital outreach strategy of the Science Museums in India may be better oriented. A comparison is made between the digital reach of ‘museum content’ shared directly through the museum’s own channels vs the digital reach of similar content presented through most popular crowd sourcing methods like vlogs. We also made an attempt to analyse the likelihood of augmenting the museum content for the audience of digital space over any other content of different cultural connotations. Page(s): 124-164 Fri, 01 Dec 2023 00:00:00 GMT http://nopr.niscpr.res.in/handle/123456789/63127 2023-12-01T00:00:00Z