http://nopr.niscpr.res.in/handle/123456789/64098 Tue, 20 Oct 2026 02:03:22 GMT 2026-10-20T02:03:22Z http://nopr.niscpr.res.in/handle/123456789/64100 Title: Science and Technology-based Video Content Regulation on OTT Platforms Authors: TRIPATHI, KAPIL KUMAR; KUMAR, PAMPOSH; MAHESH, G Abstract: India is a diverse country with different religions, castes, cultures, languages, levels of knowledge, and economic conditions, and it is highly dependent on the media for getting first-hand information. Earlier, it was newspapers and television; now, with the advancements in mobile and internet technologies, the smart phone has become a first-hand source for content dissemination. With the evolution of newer technology and processes that are leveraged by the media ecosystem, the government is liberal enough to help it breathe and grow in an open playground. Once it achieves a considerable level of traction and reach starts impacting social practices and influences socio-political realities, the government acts as a guardian and brings in new regulations, laws, and policies, which help balance freedom of speech, citizens' rights to privacy, etc., so that everyone can get true, unbiased information on any issues and subjects; in a very decent manner without harming the sentiments of others. The content regulation journey in India from the Indian Cinematograph Act 1918 for films to the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Amendment Rules, 2023 and proposed Digital India Act 2023, for all online content, including Over-the-Top (OTT) platforms, has been very interesting. The paper highlights the need to impart selfregulation in science communication strategies in the changing media land scape. It also suggests self-regulatory guidelines for both — those who produce science and technology-based video content and run OTT platforms, within the scope of the new regulations to issues like- fake, misinformation, myths and superstitions, rumours, grievance, copyright, content sharing, credits, particularly in dissemination Science and Technology related content in India. Page(s): 168-192 Sun, 01 Oct 2023 00:00:00 GMT http://nopr.niscpr.res.in/handle/123456789/64100 2023-10-01T00:00:00Z http://nopr.niscpr.res.in/handle/123456789/64099 Title: The Effectiveness of a Program to Improve Environmental Hygiene among Selected Households Authors: VIDHYA, J; MANIMOZHI, K Abstract: Ensuring personal hygiene and sanitation facilities are crucial priorities for both rural and urban populations, yet improvements are needed to foster the growth of each family. Achieving this goal necessitates the active involvement of women in rural communities. However, there exists a gap in assessing hygienic literacy, practices, and the efficacy of implementing hygienic environments in rural areas. This study aimed to evaluate the awareness, attitude, and practices concerning environmental hygiene to advance public health and protection. Through the interview cum observation method, 500 families in selected rural areas were assessed to gauge the effectiveness of environmental hygiene. A five-day intensive environmental hygiene program was conducted with selected participants. Various parameters, including demographic profiles and the relationship between hygienic knowledge, attitudes, and practices before and after the education program, were evaluated. The study revealed deficiencies in environmental sanitary practices among rural populations. Furthermore, awareness emerged as the most influential factor, exhibiting a significant and positive correlation with environmental hygiene. Thus, there is an urgent need for awareness programs and educational services to promote proper sanitation practices and foster a hygienic environment in rural areas. Page(s): 193-208 Sun, 01 Oct 2023 00:00:00 GMT http://nopr.niscpr.res.in/handle/123456789/64099 2023-10-01T00:00:00Z