Tourist satisfaction of the environmental service quality for Tioman Island Marine Park

Abstract

The purpose of this study is to evaluate the satisfaction level of tourists at the Tioman Island Marine Park (TIMP) toward the island’s environmental service quality offered. The measurement of tourist satisfaction is based on the mean analysis, i.e. the importance mean (expected mean) and the perceived mean (satisfactory mean). The difference between these mean values shows the gap value. The research result shows that all tourists (both locals and foreign) agree on satisfaction toward the TIMP‘s environmental service quality offered. However, the perceived mean is less than the expected mean. Hence, the gap analysis as well as the paired t-test finds that the mean values for most of the environmental service quality are negative. These negative values indicate a relatively low level of the tourist satisfaction.