Pokkali Rice Production under Geographical Indication Protection: The Attitude of Farmers

Abstract

In geographical indications (GI) protection, the position of the producer is significant since GI protection is granted to the association of producers who are responsible in maintaining the quality of the GI product. The certification and registration procedure decide and influence the market dominance and this remarkable reputation is of prime importance to producers of GI products. The GI certification is instrumental in providing immense opportunity and protection to producers from a particular geographical region. The attitude of these producers towards GI needs to be examined since their inclination and apprehensions about the GI system is vital for the protection to be used optimally. The present study is an attempt to assess the producer attitude towards the GI protection system.