Please use this identifier to cite or link to this item:
http://nopr.niscpr.res.in/handle/123456789/27581| Title: | Marketing perspective for information services and products in Indian petroleum industry |
| Authors: | Srivastava, A K |
| Issue Date: | Jun-1995 |
| Publisher: | NISCAIR-CSIR, India |
| Abstract: | Discusses the importance of marketing approach in petroleum industry information services and products. Identifies information user groups, their needs and suggests few services and products along with pricing policies. |
| Page(s): | 61-66 |
| ISSN: | 0975-2404 (Online); 0972-5423 (Print) |
| Appears in Collections: | ALIS Vol.42(2) [June 1995] |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| ALIS 42(2) 61-66.pdf | 1.41 MB | Adobe PDF | View/Open |
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