Patent Portfolio Analysis of Hair/Scalp Cosmeceuticals

Abstract

<span style="font-size:11.0pt;font-family: " times="" new="" roman","serif";mso-fareast-font-family:"times="" roman";mso-bidi-font-family:="" mangal;mso-ansi-language:en-gb;mso-fareast-language:en-us;mso-bidi-language:="" hi"="" lang="EN-GB">The paper identifies the patenting trend of calp health actives in a leave-on product. A landscape of innovation portfolios generated through R&D in scalp care and hair care segment has been investigated covering six years period i.e. from 2008 to 2013. Patents have been classified based on benefit from active ingredient, number of benefits from active ingredient, nature of active ingredient, assignee, priority year, country of origin and container/applicator system. The patenting trend indicates that more research is going on products with natural extracts because of consumer preference over synthetic chemicals for the scalp treatment. Analysis of the data revealed that Henkel,<span style="mso-bidi-font-weight:bold"> L'Oreal, Amorepacific Corporation, Unilever and Procter & Gamble are the leaders in patenting. Geographical mapping shows extensive patent application by South Korea as priority country followed by USA, Japan, China, and Germany. Maximum number of patents claimed for antidandruff benefit from the active.</span></span>