An empirical study of customer satisfaction with marine products wholesale market

Abstract

Present study is to build an appropriate model of marine products wholesale markets customer satisfaction theory by studying and improving on some existing international mainstream satisfaction index models. This study also gives some advices to improve the customer satisfaction for marine products wholesale markets. The results show that the customer satisfaction of marine products wholesale markets is decided by the customer perceived service quality and the customer previous expectation. Most reasonable approaches to make the marine wholesale customers satisfied are to provide timely and high efficiency marine products transaction information, construct an excellent infrastructure environment, build fair transaction order and charging rules as well as offer the convenient surrounding services.