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http://nopr.niscpr.res.in/handle/123456789/43422Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Nooshi, Mohammad Reza | - |
| dc.contributor.author | Tajafari, Masoumeh | - |
| dc.contributor.author | Nowkarizi, Mohsen | - |
| dc.date.accessioned | 2018-01-12T09:44:06Z | - |
| dc.date.available | 2018-01-12T09:44:06Z | - |
| dc.date.issued | 2017-12 | - |
| dc.identifier.issn | 0975-2404 (Online); 0972-5423 (Print) | - |
| dc.identifier.uri | http://nopr.niscair.res.in/handle/123456789/43422 | - |
| dc.description | 268-275 | en_US |
| dc.description.abstract | The effect of library promotional methods on clients' use of library services and resources using a checklist and a questionnaire is studied. The target population was the clients of Central Library of Astan Quds Razavi, one of the greatest ancient public libraries in Iran and the Islamic world. It was found that the methods of traditional advertising and electronic direct marketing have a greater effect on using library services. | en_US |
| dc.language.iso | en_US | en_US |
| dc.publisher | NISCAIR-CSIR, India | en_US |
| dc.rights |  CC Attribution-Noncommercial-No Derivative Works 2.5 India | en_US |
| dc.source | ALIS Vol.64(4) [December 2017] | en_US |
| dc.subject | Marketing | en_US |
| dc.subject | Promotion | en_US |
| dc.subject | Public library | en_US |
| dc.subject | Central Library of Astan Quds Razavi | en_US |
| dc.subject | Iran | en_US |
| dc.title | An investigation into promotional methods of public library services and resources: Users’ perspective | en_US |
| dc.type | Article | en_US |
| Appears in Collections: | ALIS Vol.64(4) [December 2017] | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| ALIS 64(4) 268-275.pdf | 87.68 kB | Adobe PDF | View/Open |
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