The Important Role of Popular Science Activities for Emergency in Response to Focal Events in China

Abstract

In recent years, sporadic events that attracted public attention have occurred in China. Public opinion formed in the aftermath of such occurrences cannot be controlled due to proliferation of media. It is also difficult to ensure the accuracy of the content that is communicated during the period that follows a phenomenon of high potential-public-interest. It is important for the managers of science popularization to devise strategies for such emergent situations. The contents of this paper are divided into two parts. The first deals with introduction of popular science activities that need to be taken up during emergent situations and the second analyses the role and impact of such activities.