How Indian libraries tweet? Word frequency and sentiment analysis of library tweets

Abstract

The study attempts to map Twitter activity of selected Indian libraries using word frequency and sentiment analysis. Tweets of 18 libraries’ (5 academic libraries, 5 government libraries, 5 school libraries and 3 public libraries) were downloaded during June and July 2019. ‘R’ software was used for the analysis. The study finds that Indian libraries are less active on Twitter. The word cloud based on the most frequently occurring words from the Tweets observed variations in Tweets depend upon the type of libraries. Sentiment analysis of Tweets showed that most of the libraries’ Tweets are positive in nature. The study recommends that Indian libraries should use twitter to promote their collections and services.