Science and Technology-based Video Content Regulation on OTT Platforms

Abstract

India is a diverse country with different religions, castes, cultures, languages, levels of knowledge, and economic conditions, and it is highly dependent on the media for getting first-hand information. Earlier, it was newspapers and television; now, with the advancements in mobile and internet technologies, the smart phone has become a first-hand source for content dissemination. With the evolution of newer technology and processes that are leveraged by the media ecosystem, the government is liberal enough to help it breathe and grow in an open playground. Once it achieves a considerable level of traction and reach starts impacting social practices and influences socio-political realities, the government acts as a guardian and brings in new regulations, laws, and policies, which help balance freedom of speech, citizens' rights to privacy, etc., so that everyone can get true, unbiased information on any issues and subjects; in a very decent manner without harming the sentiments of others. The content regulation journey in India from the Indian Cinematograph Act 1918 for films to the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Amendment Rules, 2023 and proposed Digital India Act 2023, for all online content, including Over-the-Top (OTT) platforms, has been very interesting. The paper highlights the need to impart selfregulation in science communication strategies in the changing media land scape. It also suggests self-regulatory guidelines for both — those who produce science and technology-based video content and run OTT platforms, within the scope of the new regulations to issues like- fake, misinformation, myths and superstitions, rumours, grievance, copyright, content sharing, credits, particularly in dissemination Science and Technology related content in India.