Cognitive Mapping–Driven Strategic Decision Support Framework for Chief Technology Officers

Abstract

In high-tech environments, decision-making is faced with complexity, uncertainty, and dynamic changes. Hence, Chief Technology Officers (CTOs) would require some powerful tools to make strategic technology-related decisions. One such powerful tool is Cognitive Mapping, which aids CTOs in visualizing complex decision problems, identifying key variables, and structuring strategic options. This paper aims to propose a Cognitive Mapping-based conceptual decision support framework. Qualitative research methodology is adopted for this study, since the data were collected using in-depth interviews, and analysis of transcribed interviews was done using ATLAS-ti software. By systematically identifying critical inputs, decision-processing components, and strategic outputs that characterize the CTO’s decision ecosystem. The cognitive map developed from these insights is used to structure a three-stage SDSS framework, which offers a structured approach to navigating technological uncertainty and organizational complexity towards arriving at a decision. The paper proposed framework aims to bridge the current gap between strategic management theory and practical technology decisionmaking, offering a generalizable solution applicable across various high-technology industries.