AI Innovations and their Impact on Personality Rights: A Critical Review of India's Intellectual Property Framework

Abstract

From self-driven cars to healthcare, today’s era is dominated by AI-driven technology. This technology has entered every realm of day-to-day life and has become a vital part of the modern lifestyle. Undoubtedly, AI has made groundbreaking changes in improving lifestyles; however, several instances of misuse of and bias in AI technology have raised serious ethical and legal concerns. Today’s advances in AI have the potential to create a digital human replica (also referred to as AI renditions) within a few hours. This paper employs a qualitative investigative method to delve into the issue of AI's use resulting in a breach of individuals' personality rights. The conceptual analysis of personality rights and the literary survey on AI's potential to damage personal reputation are the basis for several recommendations elaborated in the results section.