Marketing library and information services: a study of periodical literature

Abstract

<smarttagtype namespaceuri="urn:schemas-microsoft-com:office:smarttags" name="country-region"><smarttagtype namespaceuri="urn:schemas-microsoft-com:office:smarttags" name="place"> The study covers 125 articles on marketing of library and information services during the period 1980-2008 mainly covering literature published in India, literature published by Indian authors in foreign publications, and literature published by foreign authors on India. Growth of literature year-wise has been shown; prominent authors, productive journals have been identified. </smarttagtype></smarttagtype>