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dc.contributor.authorAram, Arul-
dc.contributor.authorMurugan, G. Sakthivel-
dc.contributor.authorRaj, Dr. S. Amal-
dc.contributor.authorKumaran, S. Senthil-
dc.date.accessioned2016-06-28T10:55:24Z-
dc.date.available2016-06-28T10:55:24Z-
dc.date.issued2014-10-
dc.identifier.issn0975-1033 (Online); 0379-5136 (Print)-
dc.identifier.urihttp://hdl.handle.net/123456789/34550-
dc.description1949-1954en_US
dc.description.abstractPresent study consists the impact of mobile advisories provided to fisher folk in Tamil Nadu and Puducherry for improving their livelihood activities and to reduce coastal risks. All the 198 participants in focus group discussions said that the use of mobile advisories reduces the coastal risks and enhances their fish catching efficiency. It benefited in reducing their fuel cost and fish search time.  This study identifies the communication gaps in the dissemination of the information and strives towards achieving effectiveness in mobile advisories. Present study adapted participatory method tools. en_US
dc.language.isoen_USen_US
dc.publisherNISCAIR-CSIR, Indiaen_US
dc.rights CC Attribution-Noncommercial-No Derivative Works 2.5 Indiaen_US
dc.sourceIJMS Vol.43(10) [October 2014]en_US
dc.subjectMobile advisoryen_US
dc.subjectPotential fishing zone (PFZ)en_US
dc.subjectOcean state forecast (OSF)en_US
dc.subjectParticipatory communicationen_US
dc.subjectInformation Communication Technology (ICT)en_US
dc.titleMobile advisory information to reduce coastal risks and to enhance livelihood activities in South east coast of Indiaen_US
dc.typeArticleen_US
Appears in Collections:IJMS Vol.43(10) [October 2014]

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